Los Angeles, CA (March 23, 2018) – We are proud to announce the release of The Hundreds X BIGFOOT, our collaboration with the pioneers of The Original Monster Truck®. The collection will be available this Friday, March 23, at The Hundreds Los Angeles, our US and UK Online Shops, PacSun, and select authorized retailers.
In the mid-’70s, Bob Chandler-a former construction contractor with a passion for off-roading and a knack for showmanship and experimentation-souped up his Ford F-250 with gargantuan tires and created the world’s first ’monster truck.’ The vehicle, dubbed “BIGFOOT” (because of its driver’s lead foot) pioneered a brand new motorsport, performing the very first monster truck car crush in ‘81, and by ‘83, appearing in front of 72,000 fans in the largest single day monster truck event ever. From humble beginnings to international recognition, Bob Chandler soon became the homegrown star of an industry he invented. He preferred to push the limits of what was possible in automotive technology, with military axles, 10-foot-tall tires, and more; the record-breaking Bigfoot #5 still holds the official title of “world’s tallest, widest, and heaviest monster truck.” Today, BIGFOOT 4×4 remains a truly independent family operation run by Bob, his wife, and children. The current iteration of the legendary BIGFOOT is still revving up at shows nationwide, and the company continues to innovate, recently creating the only battery-powered monster truck in existence.
The Hundreds X BIGFOOT is inspired by Bob’s ingenuity and the high-octane spirit of the arena. Collection artwork features Bigfoot #8, the most innovative and controversial monster truck of its era in ’89, setting new standards for monster truck design and safety while dominating all competition. We took inspiration from motorsports’ logo-driven iconography with screen-printed and embroidered graphics on a collection of T-shirts, a hooded pullover, classic pit crew jacket, foam front mesh snapback, dad hat, can koozie, and stadium seat cushion. The Hundreds’ slogans like “Brand of Brothers,” Strength in Numbers,” and “Fight Back” appear alongside BIGFOOT’s own “4x4x4,” which denotes the brand’s innovative first vehicle with four wheels, four-wheel-drive, and four-wheel-steering.

About Bigfoot 4X4

BIGFOOT, The Original Monster Truck®, originally created by Bob and Marilyn Chandler as a promotional tool for their 4-wheel drive business, has been named of the “Top 5 Marketing Vehicles of All Time.” Its worldwide notoriety led to the creation of a family of BIGFOOTs and spawned the entire Monster Truck Industry. The BIGFOOT fleet has captured 47 National Championships, set numerous world records, and traveled to over 25 countries. More than 20 BIGFOOT vehicles have been constructed over the years, including the World’s ONLY All-Battery-Powered Monster Truck, BIGFOOT #20. Today the team campaigns 8 full-time trucks, mostly in North America, and achieves more than 4 million live impressions with its 700 to 800 appearance days per year. Over 4 million BIGFOOT toys have been sold worldwide since 2014, and 2018 will see the announcement of a new, major toy deal. 2018 will also see the appearance of BIGFOOT in Spielberg’s “Ready Player One” set to be released March 29th.

About The Hundreds

The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with a flagship location in L.A.’s Fairfax District (est. 2007).

Lookbook Photos Shot by Bobby Hundreds & Cory Miller (@doryymiller) // Models : SymiMcClure (@_symba) & Lloyd Camby (@rocking.chair)

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